About Global Energy Group
Global Energy Group comprises a specialist range of service-focused companies and world-class facilities - all focused on delivering strategic excellence, meeting the challenges and objectives of our clients and looking ahead to the goals to come. Each company within our Group is drive by performance, rigorous safety standards and encouraging a shared culture of innovation and continuous improvement. It's our continued investment that drives these high-performance standards and positions us as a leading partner for prominent energy industry clients across a wide range of sectors, and this investment extends to the most valuable resource we have - our people.
We are seeking a dynamic and experienced Head of Brand & Stakeholder Relations. The successful candidate will play a crucial role in developing and executing strategic marketing initiatives to enhance our brand presence, engage stakeholders, and drive business growth. This role requires a deep understanding of the oil and gas industry, exceptional marketing skills, and the ability to foster strong relationships with various stakeholders.
Brand Strategy Development:
In line with the wider group, develop and implement a comprehensive brand strategy that supports the company's goals and values. Define the brand's unique value proposition and positioning in the competitive oil and gas industry.
Cultivate and manage relationships with key stakeholders, including industry partners, clients, regulatory bodies, and community representatives. Leverage these relationships to realise sales opportunities, enhance the company's brand image and foster collaborative opportunities.
Work with the wider group Marketing team to plan, and execute effective marketing campaigns that resonate with target audiences and communicate the company's strengths and offerings. Collaborate with cross-functional teams to ensure campaign alignment with business objectives.
Work with the group marketing team to identify key events ensure seamless execution and maximisation of opportunities for networking and brand exposure.
Conduct thorough market research to identify trends, competitor activities, and emerging opportunities within the oil and gas sector. Use insights to refine marketing strategies and stay ahead of industry developments.
Measurement and Analytics:
Establish key performance indicators (KPIs) to measure the success of sales & marketing initiatives. Regularly analyse data, track performance metrics, and provide actionable insights to refine strategies.
Qualifications and Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
- Proven experience (5+ years) in brand management & stakeholder relations within the oil and gas industry
- Strong understanding of oil and gas sector dynamics, market trends, and industry regulations.
- Exceptional communication, negotiation, and interpersonal skills for effective stakeholder engagement.
- Demonstrated ability to collaborate and inspire cross-functional teams.
- Strategic thinker with a track record of developing and executing successful sales strategies.
- Analytical mindset with the ability to translate data into actionable insights.
- Attention to detail, creativity, and a commitment to maintaining brand consistency.
- Flexibility to adapt to evolving industry landscapes and market conditions.